Create the sneaker of your dreams in Florence Discount Tickets

Overview

We don't just sell shoes, we create emotions. In the heart of Florence, our 250 m2 showroom in Via Calzaiuoli is much more than an exhibition space: it is a place where your ideas come to life. A dream come true, creating shoes that speak of you, your style and your uniqueness. With our Willy configurator, every detail is customizable, from the choice of materials to colors, to the final design. But what really sets us apart is the unforgettable experience we offer you. You can watch the creation of your sneakers live in our Atelier or, if you wish, actively participate in the process, working side by side with our Italian master craftsmen. Each shoe we make is a handmade masterpiece, combining tradition and innovation. It is not just a matter of buying a product, but of experiencing an exclusive journey in Italian fashion, enhanced by wine tastings and Tuscan specialties.

Meeting and Pickup

Language Offered

Arabic-GUIDE

English-GUIDE

Italian-GUIDE

French-GUIDE

Inclusion

Personal designer

Bottled water

Tasting with wine and typical Italian products

Snacks

Participation in the process of creating customized sneakers, guided by our craftsmen

Sneakers Advanced Edition

Tea and coffee

Delivery to the hotel

Exclusion

Advanced Edition upgrades available in showrooms. Extra customizations have additional cost

Cancellation Policy

Refundable tickets

For a full refund, cancel at least 24 hours before the scheduled departure time.

• 100% refund if cancelled 1+ days before the start date
• 0% refund if cancelled less than 1 day(s) before the start date

Additional Info

Wheelchair accessible

Infants and small children can ride in a pram or stroller

Service animals allowed

Public transportation options are available nearby

Transportation options are wheelchair accessible

All areas and surfaces are wheelchair accessible

Suitable for all physical fitness levels