Fashion Window Walking Tour in New York City Discount Tickets

Get your discount tickets for the Fashion Window Walking Tour in New York City by WindowsWear, save up to 12% !

Overview

See New York's most famous shopping street through the eyes of a fashion insider. Fashion on Fifth is a guided walking tour along Fifth Avenue that reveals how the world's leading brands design their flagship stores, stage their windows, and turn a city block into a stage for style. Starting at Saks Fifth Avenue and ending at Bergdorf Goodman, you'll trace how New York became one of the world's great retail capitals — and decode the strategy behind the merchandising, branding, and window displays you walk past every day. Part history, part design masterclass, part behind-the-scenes look at the business of fashion, it's an experience you won't find in a guidebook. The tour is led by WindowsWear, the team behind one of the world's largest archives of fashion window displays, and has been featured by NYC Tourism and Time Out New York and highly rated by travelers from around the globe.

Meeting and Pickup

Meeting point

2nd floor coffee shop inside of Saks Fifth Avenue. Entrance is on 5th Avenue between 49th and 50th streets.

End Point

End point

Tour ends at Bergdorf Goodman on the corner of 58 street and Fifth Avenue

Language Offered

English-AUDIO

English-GUIDE

Itinerary

1. Saks Fifth Avenue
Your tour begins at the Saks Fifth Avenue flagship, the storied department store that helped define luxury retail in America. Here you'll learn the store's history and its role in shaping Fifth Avenue, take in its landmark window displays — the same windows famous around the world for their holiday spectacles — and discover how Saks uses visual merchandising, architecture, and brand storytelling to draw shoppers inside. It's the ideal starting point for understanding how New York became a global capital of fashion and retail.
Duration: 30 mins
2. Rockefeller Center
For window enthusiasts, the surrounding blocks are the main draw. Directly across Fifth Avenue stands the Saks Fifth Avenue flagship, whose holiday windows and annual light show are among the most elaborate retail displays in the world. The Channel Gardens promenade leads from Fifth Avenue toward the sunken plaza, framing sightlines that retailers and designers have used for decades to stage seasonal storytelling.
Duration: 10 mins
3. Victoria's Secret's flagship and one of the largest lingerie stores in the world. Set behind its signature glass façade just steps from Rockefeller Center, the store spans multiple floors of retail dedicated to lingerie, beauty, sleepwear, and the PINK sub-brand.
Duration: 5 mins
4. The Nike House of Innovation 000 is the brand's marquee retail flagship—six levels and roughly 68,000 square feet of what Nike positions as the future of physical retail. Its slumped and carved glass façade creates a kinetic effect inspired by the blur of movement left by a speeding athlete, with a diagonal entryway that echoes the angle of the swoosh.
Duration: 5 mins
5. Swarovski on Fifth is the Austrian crystal house's largest flagship—a two-story, roughly 14,400-square-foot retail space that opened in December 2023. Designed by Swarovski Creative Director Giovanna Engelbert, the store trades the traditional jewelry-counter approach for an immersive world of color and light, built around the brand's signature palette of pink, yellow, blue, green, and marshmallow.
Duration: 5 mins
6. Coach anchors its Fifth Avenue flagship on a three-level, roughly 20,000-square-foot space designed by William Sofield of Studio Sofield. The store leans into the brand's New York heritage and leather-craftsmanship story, built around a blackened steel staircase and a mix of custom cabinetry, vintage furniture, and bespoke objects.
Duration: 5 mins
7. Tiffany & Co.
Tiffany & Co. has anchored this address since 1940 and is perhaps the most famous shop on New York's most famous retail corridor. Founded in New York in 1837, the house reopened its flagship in April 2023 as "The Landmark" following its first full renovation in over 80 years—a ten-floor transformation led by architect Peter Marino, with a glass-enclosed rooftop addition by OMA's Shohei Shigematsu.
Duration: 30 mins
8. Bergdorf Goodman
Bergdorf Goodman is one of New York's defining luxury department stores—and for a window-focused tour, arguably the most important stop on the route. Its display windows have been a Fifth Avenue fixture since the early 1900s, long treated as a benchmark for the art of the retail window.
Duration: 30 mins

Inclusion

Tour escort/host

Exclusion

Gratuities, Recommended

Souvenir WindowsWear Window Prints: Saks Fifth Avenue, Ralph Lauren, Coach, Louis Vuitton, Tiffany & Company, Bergdorf Goodman, Selfridges, Kleinfeld (available to purchase on booking page)

WindowsWear Cinch Sack (available to purchase on booking page)

Cancellation Policy

Check mark icon Refundable tickets

For a full refund, cancel at least 24 hours before the scheduled departure time.

  • 100% refund if cancelled 1+ days before the start date
  • 0% refund if cancelled less than 1 day(s) before the start date

Additional Info

Wheelchair accessible

Infants and small children can ride in a pram or stroller

Service animals allowed

Public transportation options are available nearby

Transportation options are wheelchair accessible

All areas and surfaces are wheelchair accessible

Not recommended for travelers with spinal injuries

Not recommended for pregnant travelers

Not recommended for travelers with poor cardiovascular health

Suitable for all physical fitness levels

A moderate amount of walking is involved, approximately 17 blocks.

Operates in all seasonal weather conditions, please dress appropriately

Language operated: English

Supplied by WindowsWear Inc.

Reviews

4.8

★★★★★ ★★★★★
Based on 100 reviews

Total reviews and rating from Viator & Tripadvisor

5 stars
89
4 stars
6
3 stars
2
2 stars
0
1 stars
3

Explore other options